On Writing, Marketing, and Life
Hey all – I recently decided to go in a different direction with my blog and other online media. The first step is creating this “new-look” site for hosting my blog. Hope you like the colors and layouts! In the coming weeks, you will see more and changes – mostly additions – to the Kevin [...]
Hey Folks – I don’t find web sites that I really, really like very often, but just recently I stumbled on a site that is absolutely first rate. If you write sales material – or really, write anything at all – then you are going to want to check out www.copyblogger.com. The article list on [...]
It’s an old saying that “the devil is in the details.” If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.” Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, [...]
On Friday I will be heading out to the Westin O’Hare hotel to attend Ken McCarthy’s System Seminar. The System Seminar is one of the best and longest-running online information marketing seminar in the country, and routinely attracts a great lineup of speakers from all phases of marketing. This year, the keynote speaker is Drayton [...]
Folks – Not sure why, but I’ve been feeling rather prolific lately. Here are two more marketing articles that you may enjoy. Please feel free to comment on any of the content that you see. Article 1: Sales Letter Copywriter – An Easier Way to Write – Click here: http://ezinearticles.com/?Sales-Letter-Copywriter—An-Easier-Way-to-Write&id=4022215 Article 2: Sales Letter Headline [...]
Marketing often relies on tried and true formulas to entice readers and encourage customers. One of the most famous is the “8 paragraph formula.” If you don’t know what that is, you can check out this article . . . AND get a very cool variation that just might lick some new life into the [...]
Hey Folks – Whenever I post tips and tricks for writers, the most requested topic revolves around creating better sales letters. So many people, it seems, fall into the category of: 1. Needing to have a Sales Letter written 2. Not being able to afford (or not wanting to pay for) a “hotshot” copy writing [...]
I’ve listed five articles for you to read on the topic of choosing the best publishing option for your informational book. We covered all of the major ways that you can get a book in front of the public, including traditional publishing, self-publishing, print-on-demand, and eBooks. But what is the right way for you? What [...]
The age of the electronic book – or “eBook” – was supposed to have made all other books obsolete. Well, clearly, that didn’t happen. But, there are still times when releasing an eBook may be your best option. There are few upfront costs (like, not any!), and they can be delivered instantly. Yet, all is [...]
If you are not interested in publishing your own book, yet the thought of turning it over to some corporate publishing house makes you nervous, there is a happy medium. It’s called a “vanity press,” sometimes known as Print-On-Demand. By using this method, you get the speed and control of self-publishing, along with the help [...]